5 Ways Any Leader Can Build Brand Authority

Everyday, there are 4.5 billion people logging onto the Internet. If you’re looking to increase sales, make an impact on more people, or get more exposure for your book, the Internet offers you an unlimited customer base. 

The opportunity to start from scratch and reach an engaged audience is exciting. 

Time Magazine has an interesting calculator. The calculator estimates American consumers are spending $550,000 every minute online. Some of those sales can be yours if you can stand out and show consumers why they should do business with your company.

Some leaders have hurt their reputation with empty promises. Here are some ways you can differentiate your brand and build your audience online. 

Don't Exaggerate

When you’re building, the temptation to exaggerate what you’ve accomplished can be strong. The truth always has a funny way of revealing itself. The worst thing you can do is tarnish your reputation.

Do good work and that will lead to word of mouth press. Create and sell products and services that deliver results. Stay away from the hype and you will build all the credentials you’ll need. 

Don’t let the numbers blind you from what’s important. 

Keep It Simple

Your website is your home base. It’s the place you send leads, customers and potential partners to learn about your business. When it’s too confusing or not clear what you want consumers to do, you’ve lost them. 

You’ve got 30 seconds to convince a new visitor to stay. Keep it simple and clean. Don’t try to wow leads with too many widgets and plug-ins. Let your content hook them.

Make the sign up for your email list prominent. Offer a free digital download to entice and inform leads. Email is still the best way to convert leads into customers. Build a list of consumers who love what you offer. They will be your evangelists.

Create Valuable Content

Content is still King (and Queen) online. Despite the impressiveness of today’s modern websites and features, the content is what creates a buying decision. You should never “phone it in.” Your content needs to “wow” your audience and address their biggest problems. 

Your content must be fresh, actionable, and created for your target audience. Use strategies to build your audience. The goal is to get leads back to your website to absorb your content.

Making Connections

Consumers are tired of “experts.” A buying decision is made when someone knows, likes, and trusts your company. That will never happen when you try to keep people at arms length because you want to be seen as an expert.

Experts don’t have to give themselves a title. People know who they are by the action they take and the results they get their customers. The reason successful companies rise to the top is because they don’t step on anyone on their way up. 

Never Get Complacent

If we’ve learned anything from history, it’s that you can’t depend on any one strategy. Things change fast online. What worked yesterday can be ineffective tomorrow.

To build your online presence, you have to keep learning and testing. If you learn a new strategy, test it. Too many brands copy those at the top of their industry. Don’t.

To convert more visitors to sales, you have to stand out and over-deliver as a brand.

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