Spotlight Essentials

Your Star Authority Resources

5 Ways Any Leader Can Build Brand Authority

Everyday, there are 4.5 billion people logging onto the Internet. If you’re looking to increase sales, make an impact on more people, or get more exposure for your book, the Internet offers you an unlimited customer base. The opportunity to start from scratch and reach an engaged audience is exciting. Time Magazine has an interesting calculator. The calculator estimates American consumers are spending $550,000 every minute online. Some of those sales can be yours if you can stand out and show consumers why they should do business with your company. Some leaders have hurt their reputation with empty promises. Here

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5 Ways Any Leader Can Build Brand Authority

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Five Strategies to Build an Iconic Brand

When you think about some of the world’s greatest brans, they have one thing in common — a devoted base of consumers. When Apple releases a new product, there are people on the hook for days all over the world. When Malcolm Gladwell releases a new book, it’s all but guaranteed to be a New York Times bestseller. When Warren Buffet invests or buys a company, there’s a large group of investors that follow suit. When Jeff Bezos speaks, all of the business world pays attention. Today, over four and a half billion people use the Internet every day. We

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5 Strategic Ways to Leverage the Power of Press and Media

Creating content that gets featured in the media can help build a large email list, bring new clients, sell more of your products and services, sell copies of your book, and increase brand awareness. Social proof is only effective if the person you’re marketing to understand its significance. There are a lot of things people might understand but they definitely understand being featured, published, or interviewed by Inc. Magazine, Forbes, Business Insider, Entrepreneurs, and other traditional media. The media exposure strategy is effective because it’s duplicatable. You don’t have to be a super established expert to create content or leverage a

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Entrepreneur Dreams Come True

What’s up? Your dreams are sacred and no matter how big you are currently dreaming I want to challenge you to dream bigger. My name is Andréa Albright, I am the CEO and Founder of Beverly Hills Publishing. I’m also a visionary entrepreneur. I can say that with more confidence than ever because today I have a dream coming true. I am about to be interviewed by Entrepreneur Magazine. Wow, just saying that blows my mind. And this has been a dream of mine for decades. I mean, I have been an entrepreneur for 16 years and wanted to get

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STOP DENYING

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Your Business Depends On You Stepping Into Your “STAR AUTHORITY”

STOP DENYING

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